Project Description


Overview | Curriculum | Careers | Transfer

The Department of Marketing prepares students for positions and professional careers in the fields of marketing and advertising. Marketing provides students with an enduring base of knowledge and the ability to adopt new marketing practices as they evolve.

Florida Atlantic University’s AACSB-accredited College of Business offers the 3rd and 4th year of upper-division (3/4000 numbered) business courses in the Bachelor of Business Administration (BBA) degree program as fully online for the general Marketing major (OMAR).


All lower-division courses and requirements must be completed prior to entering the Online BBA program. Lower division requirements include: at least 60 semester credit hours, foreign-language proficiency, a 2.5 FAU-GPA, the seven Pre-business Foundation courses, the FAU Writing Across the Curriculum (WAC) requirement, and either an AA-degree from a Florida public institution or completion of the FAU Intellectual Foundation Program (IFP) courses.

The Online BBA degree program has the same academic core curriculum and rigor as the Traditional BBA program at FAU and is taught by the same faculty. To earn the degree, students must complete all of the degree requirements of the University described in the Degree Requirements section of the University Catalog.

The program for the Online BBA in Marketing consists of 51 – 60 credits of 3000/4000-level course work. Applicants may start in any term.

A “C” or better grade is required in all Business and Management coursework being applied towards the degree.

All of the following courses are available as fully online courses.

Business Core Courses:  30 credits
Take all of the following:

Course # Course Title Credits
MAN 3025 Management and Organizational Behavior 3
MAR 3023 Marketing Management 3
FIN 3403 Financial Management 3
BUL 4421 Business Law 1 3
GEB 3213 Communicating Business Information 3
ISM 3011 Management Information Systems 3
QMB 3600 Quantitative Methods in Administration 3
MAN 3506 Operations Management 3
MAN 4720 Global Strategy and Policy 3
ECO 4223 Money and Banking 3


Business Core Restricted Electives: 3 credits
International Perspectives:
Choose one of the following courses:

Course # Course Title Credits
MAN 3600 International Business 3
MAR 4156 International Marketing 3


Marketing Major Core Course: 3 credits
Take the following course:

Course # Course Title Credits
MAR 4803 Marketing Strategy 3


Marketing Major Restricted Electives: 12 credits
Choose 4 of the following courses:

Course # Course Title Credits
MAR 3326 Principals of Advertising 3
MAR 4156 International Marketing 3
MAR 4231 Retail Management 3
MAR 4323 Promotional Management 3
MAR 4503 Consumer Behavior 3
MAR 4721 Digital Marketing 3

Business Elective: 3 credits
Choose one additional 3000 or 4000 level course taught by the college of business.
Free Electives: only needed if the total number of semester credit hours are below the minimum 120 hour threshold required for the bachelor degree.

Sample Careers:

  • Copywriter
  • Import/Export Manager
  • Lobbyist
  • Marketing Researcher
  • Promotions Director
  • Public Relations Manager
  • Telemarketing Representative
  • Internet Marketing Specialist     

Tranferring from Broward College?

Here’s a easy to follow flight plan for the Broward student who plans to transfer to a Florida public university as a junior:

Download the Business Administration Transfer Plan – Associate of Arts 1010 PDF

We're here to support you

We understand that there is more involved to being a student than just completing a class. The Center for eLearning at Florida Atlantic University offers a full range of support services to help our students be successful, such as online tutoring, career services, library services and disability access.


Degree Details
College College of Business
Degree type Bachelor (BBA)
*Cost per credit
- In State (FL) $201.29
- Out of State (FL) $719.84
Credits needed to graduate 120 (51 - 60 in the BBA program)
* cost per credit and total cost are calculated using tuition per credit and associated fees for the current academic year. It does not include course materials, textbook expenses, and other potential expenses related to individual courses. See academic calendar for our quarter term schedule.
More Information About this Program
Contact email address:

Visit this department’s home page for more information about this online program.
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